SEO – the holy grail of web search
SEO, or Search Engine Optimisation is complicated. It is often difficult to explain to a client what it is, how it’s developed and implemented and what it needs to work properly. All those considerations aside there is little argument that SEO is essential to driving traffic and converting the traffic to the desired end goal, be it email capture, a checkout cart or other final objective.
When speaking to an SEO specialist most people hear all sorts of jargon and in no time their eyes glaze over. There are two parts to the technical side of SEO—on page SEO and off page SEO. Each of these has can be subdivided into subsections too.
